Senior global executive with 20+ years in eCommerce, digital transformation and advanced analytics across sportswear and fashion. Track record building and scaling digital capabilities and performance systems across Europe, Latin America, Middle East and Africa, and global organizations, working in contexts ranging from fast-growth regional eCommerce businesses (~€150M) to €1.5B+ digital programs.
Strengths include omnichannel and trading operating models, performance marketing and CRM enablement, digital analytics and AI/ML use cases, and building cross-functional teams of 40–80+.
